Businesses are still not fully aware of the external digital landscapes.
This week started with saddened news, that the Oldham Evening Chronicle has gone into administration. The question is were they aware of the changes in the digital media landscape?
This is a huge loss to the local town of Oldham as the news and media business has played such a big part in the growth and heritage of the local town over the past 163 years.
The Oldham Chronicle tweeted the news 6 days ago, and the town reacted to the sad news, along with local MP Jim McMahon, adding a personal saddened goodbye message.
Read the full artcile here, published by the Manchester Evening News.
The Oldham Chronicle was one of our Business customers at MID Communications and have been for several years, it is never easy to see this happen to businesses and it is even tougher when you have worked with the business.
We would like to take this opportunity to wish all the staff the very best for the future and we hope we can support some of them in sourcing new employment during these difficult times.
How does this digital landscape happen?
It is always difficult to fully understand why a business has failed, however, in my opinion, a major reason to consider is that they ignored and delayed to adapt to the changes in the digital and media landscape.
We live in a fast paced life now with our mobile devices and this means that print has declined over the past several years. As we become more impatient we want the information on our devices when we want, instantly. Living this fast-paced world with access to the internet from almost anywhere has seen a huge decline both in news paper form and in many other forms, like leaflets and magazines. This is due to the fact we become more and more impatient as human beings, we want the information on our devices and we want it when we want, at an instant click or tap.
It’s a change that can affect so many businesses, not just media and news. If your business is ignoring the external landscape changes and you are not being made aware of landscape changes, you are going to struggle. Is your business adapting to it’s environment and also it’s customers and audience.
Collaborate with your audience, tell your own stories.
In today’s world of online, digital and social media, we are now empowering more people to become food critics, news reporters, and many other roles, due to mobile device’s. For example, having the ability to stream live footage from anywhere has become huge now.
Is your business adapting to the environment and to your customers and audience needs? You need to collaborate with your audience in today’s world of digital and social media.
We are now empowering more people to become a multi-expert, such as food critics, news reporters, customer service critics, and so many other roles, all due to mobile device’s linked with our ability to have an opinion with our need to want and share.
Look at the current tragedy of the Manchester Bombing, it was a cruel evening for Manchester but, we, the great British public, became reporters, and emergency services supporters, and many other roles as we shared our videos and images with the press, the police and many other sources like social media.
This plays a huge part in today’s digital world and shows how fast news can be reported, and how messages can be pushed out, whether they are good or bad messages and stories.
This is one example of how huge digital changes and evolvement play a part in today’s digital world, that demonstrates how fast news is being reported when business and people collaborate. Messages are pushed out, whether they are good or bad.
Is your business digitally ready?
A person can express themselves and showcase many parts of their own and other peoples lifes on social media or other channels.
This emphasizes the need to embrace both Digital and social media along with other sources, to ensure you are not getting left behind.
This example is one of a few, where I feel The Oldham Chronicle may not have seen the impact of digital media coming down the business influences channel. When they saw the changes it was too late to try and catch the rest.
No app, not enough social media presence and they didn’t work with the power of local reporters and news reporters, we the general public to catch the news fast enough and report it back to the massess with quick succession.
In our business, I am watching and working on how 5G has been coming down the line, for a number of years. How will it affect us but, more importantly, how will affect you, the customer?
