What is retailtainment?
Retailtainment is the word I have come to use a lot over the last couple of years. People who know me will know what this word means, but for those that don’t, this is the word I like to use to describe bringing the retail space alive.
Retail has obviously changed over the years but in the last three or four years it feels like the change has been a lot more abrupt and rapid. Why is this you ask? What can retailers do? What are the challenges ahead?
All good questions, that I will give my opinion on in this blog. I am extremely passionate about retail. I started my retail career at 20 years old with B&Q and have now been in the industry for 18 years. I love it and always will.