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MID Comms Supporting Autism Adventures

Supporting Autism Adventures and Autism Awareness Month 2019


As an Independent Franchise of O2, operating stores across the North West of England, we have a commitment to deliver exemplary customer service. To support this, our team training plan includes education of accessibility features and how technology can support people who have additional needs. Last year, our Guru and Leadership teams went through Understanding Autism training, facilitated by Autism Adventures UK. This enabled us to learn not only how we can adapt our working environment to provide an inclusive shopping experience and support families with Autism, but also how we can adapt our recruitment and people management styles to accommodate potential employees.

This training was rolled out to our wider team, and we were proudly an Autism Friendly business by the end of April 2018. This April, as part of Autism Awareness Month, Julie from Autism Adventures is joining us again, to refresh our knowledge and strengthen our commitment to providing inclusive environments for our internal and external customers.

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As part of this commitment, this year we are sponsoring the #flagupautism campaign for the second year running. This is a social media-driven campaign, running throughout the month of April, raising awareness through the tweeting of pictures with the flags that have been designed in-house here at MID Communications. In addition to this, we are running a number of activities to fundraise in support of Autism Adventures’ main ambition.

The big project they are working on at the moment is the aspiration to build a residential community for the young people they support, to live in, giving them independence and freedom they otherwise wouldn’t have, as people that require 24-hour care. The technology they are looking to implement means that young people will live as individuals, rather than attachments to their parents/carers, with the knowledge that 24-hour care and support is available and on hand. Our fundraising efforts are going to support in the design and build of this village.

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As part of last year’s #flagupautism campaign, some of our partners actually designed their own flags with the youth groups they work alongside. We loved this idea so much so, that this year, we have sent out our usual full-colour flags, as well as outlined ones that can be used for colouring competitions.

We have sent flags out to 20 of our local business partners and are asking them to support us by tweeting a picture or few, of their team with the flags with #flagupautism and tag @MIDCommsUK. This would demonstrate support of our cause and ambition to create a more accessible service environment for our local communities. Duncan Ferguson has been the first person to get on board, by having his picture taken this week to launch Autism Adventures’ #flagupautism campaign.

Keep an eye on our social media channels to follow our activity throughout April, and look out for our recap including footage from the closing ceremony on Sunday 28th April at the Liverpool Philharmonic Hall and my speech around why MID Communications support Autism Adventures.